Chief Designer and Co-Founder
Head of Design (Senior Director - Product Design)
Leading an awesome +150 multi-designer team of Voice designers(chatbot and conversation design), Product designers, User Researchers, Content Strategists, Creative Designers & Copywriters.
Owning end to end consumer-facing experience that includes but not limited to- category designs, Shopping, Fintech, Payments, Grocery, Hyperlocal, Travel, Ads platform, Merchandising, etc and the last-mile experience for delivery (Ekart.)
Designing new Engagement initiatives like Videos, Games, Coins & Plus Loyalty program.
Working on new Growth initiatives for the next 200mn user which includes enabling Voice for Indian users, Vernacular languages and new simple app experiences for NBU (next billion users).
Working on building design system(DLS) to widgetize the page design. This will lead to fast customization and AI based page rendering based on personalized content.
Built process and standards around design competencies, career paths and hiring
Director of Design
Worked as design and PM lead for design of insurance posting engine. Conducted extensive user research in Boston clinicals, Belfast support center and Chennai BPO centers to understand workflow and opportunities of improvements.
VP of Product and UX
Lead a team of UX designers, Product Managers, UI developers and QA to drive UX strategy and complete overhaul of spire product suite. Built a modular and scalable design that can be configured as per the customer requirements.
Director Experience Design
Lead Intuit India's Experience Design(XD) team for all products - Quickbooks, Turbo Tax, Lacerte. Built & mentored UX team, set up usability lab & research processes for India, conducted trainings and workshop on Design Thinking, etc.
Intel, Bangalore & Intel, Folsom, USA
Digital Experience Lead
Drive UX strategy and digital experience for Intel India. Lead UX initiatives to design next generation innovative apps & context aware platform. Setup strategic state-holder relations for UX engagements. Hired UI designers, mentored & trained PMs and developers on UX, built Usability lab for India. Acted as India SME for UX.
Worked on Touch & Gesture interactions for Windows 8/10 modern UI, Android & iOS. Working on HTML5 based Responsive Design Application for enterprise. Conducting user interviews, surveys, contextual inquiry to gain insights on future interaction models. Leading UX innovation and research.
Worked on cutting edge Wearable technologies and sensor based UX solutions. Worked with design consulting firms, UX vendors and academia.
LG R&D Labs, Seoul, South Korea.
Chief Researcher - Human Computer Interaction(HCI)
Worked as Chief HCI Researcher at LG’s R&D labs on next generation Mobile User interface. Primary focus on User Research & Benchmarking, Technology Insights, Trend analysis & Competitor analysis. Creating user scenarios using new HCI technologies like Gestures, 3D interfaces, Multi –touch interfaces, Projected interfaces, Augmented Reality, body touch, Haptics, face recognition and motion tracking.
Info Edge, Noida.
VP User Experience
Headed a team of 40 Interaction Designer, Web Designers, Graphic Designers & Usability Engineers.
Responsible for strategic design directions & creative marketing for all Info Edge properties- Naukri.com, Jeevansathi.com, 99acres.com, Brijj.com, Shiksha.com and Mobile devices.
Worked with sales and marketing to define digital experience that differentiate Info Edge products and provide higher sales revenue.
Introduced UI Standards & Patterns, Graphic Design assets, Usability Testing & User research methods. Formed UI Developers team and built that as a new function.
Conducted UX training for new employees, coached & built UX team. Worked with Product Managers to define user requirements, product features & monetizing strategies.
Drafted competency metrics, job roles & responsibilities and career path for UX professionals in the company.
Oracle India Private Limited, Hyderabad
Manager User Experience
Worked as Manager User Experience, responsible for managing and setting up UX India team. Managed User experience/ UCD activities for Industry vertical applications like Financials Services, Telecommunications, Higher Education, Pharmaceutical & Oracle Clinical. Conducted usability testing for oracle clinical application at Baltimore, US. Conducted User research activities like contextual enquiry at Clinical labs in Hyderabad. Presented new educational application at the Washington, DC for Government board.
SIEMENS (formerly SDRC), Pune
Group Leader - Usability Engineering
Worked as Project Leader & UX Designer for Enterprise products. Initially worked from GSSL, Pune for Siemens. Later absorbed by Siemens. Worked for CAD 3D Modelling UI design for Unigraphic solutions application. Also worked on Web interface Design & Rich Java Interface design for Teamcenter Engineering (IMAN) – Rich Java client & Teamcenter Enterprise – Web client. Involved in contextual inquiry, user interviews, requirement gathering, User/Task analysis, user profiles, conceptual wire frames creation,
TechMahindra (British Telecom partner), Pune
Senior Interaction Designer
Functioning as Senior User Interaction designer, handling assignments for Telecom and e-Commerce projects. As UI Designer, was mainly involved in the Front End design and integration for Web applications, B2B web sites, Mobile devices & Web Portals. Worked on Location Based Service, a project in collaboration with Nokia for designing interfaces for WAP & Speech.(voice reorganisation). Another interesting project was, Peer to peer music search on a Micro browser interfaces for PDAs
Particle [LillyChilli] – UX Design Consultancy, Pune
Founder & Principle
Jan 2009 – Aug 2009, Sep 2010 – May 2011
Founded UX design consultancy company - www.lillychilli.com . Setup a working office with 4 designers working full time.
Worked as UX design consultant for couple of US and Indian product companies. Worked on Web based applications and ecommerce site. Work involved- Interaction design, Usability studies, Human factors issues, Heuristic evaluation, Graphic design, CMS based software development in Wordpress, Joomla and Drupal
Also, launched healthcare portal for India - www.healthyjeevan.com. We build a complete ecosystem of doctors, hospitals and patients, including forums and healthcare product reviews. Extensive research on product ideas, content building, Google analytics and site monitoring. Our portal was selected in Economic times “Power of Ideas” competition. But since we didn’t got funding the product is in dormant state.
Worked with Canadian companies for iPad, iPhone and Android Application development.
BAJAJ AUTO, PUNE
Assistant Manager - Product Design
Worked as Industrial Designer & Ergonomist at Styling Studio(R&D). As a Industrial designer created concept sketches and clay-model prototypes. Did class-A surface modeling on Alias WaveFront. Worked on scooter instrument panel design, 3-wheeler front redesign, bike graphics.
PIAGGIO SPA, ITALY
Product Design Consultant
I was contract hired by Piaggio Scooters (ITALY) for designing scooter for India. I worked as a industrial design consultant. I sketched different concepts for Scooter and discussed with Engineering. Interesting experience working with Italian designer at Pontedera, Italy.
MAHINDRA & MAHINDRA LTD, NASHIK
Senior Engineer - R&D
Worked as Computer Aided Design engineer in the R&D Design Dept. Worked on IDEAS & CATIA Solid modeling, Surfacing, Drafting , FEM analysis of Body design for Jeep, mini bus and car. Interacted with Design heads, VP R&D, CAD Engineers and Sheet metal craftsman. Managed a team of 14 Sheet metal craftsman to build custom prototypes.