Passionate Industrial Designer, Digital Experience Leader & UX Strategist with over 20yrs of Industry experience working on defining Customer Experience for Technology Products, Enterprise Applications & E-commerce / Consumer Websites.
I have played multiple roles from VP UX to Design consultant & Entrepreneur, primarily reporting to CxOs.
Worked on complex enterprise applications including database at Oracle, Analytics at Spire Tech, Inventory systems at Intuit, migration tools at Intel, etc.
Worked on consumer products; Growth & Engagement for next 100mn Indian users. Strong understanding of Indian consumer, eCommerce shopping, videos, games, hyperlocal grocery, fintech & payments at Flipkart.
Taxation & Accounting at Intuit. Financials enterprise apps at Oracle. Tech apps at LG & Intel.
Worked on NLP, ML, AI/bots, Wearables(google glass & watch), speech recognition, multimodal interactions, IoT, mobiles and desktop apps. Conversation Designs!
I evangelize DESIGN THINKING and encourage companies to embed it into their DNA.
I apply User Centered Design process along with Customer Insights & Market Research to design better products that have competitive advantage. I use Design Thinking to make products more meaningful, exciting & playful.
I have setup Customer Experience teams, UCD Processes and UX Strategy at multiple local & international companies. I have helped them to Implement company wide UX adoption through UX training and workshops. I have defined UI Design Standards & Guidelines and UX Governance.
I have Setup Usability labs and User research teams to get end user feedback & understand customer pain points. I have worked with Marketing, Sales & Product Management to define product roadmaps, brand strategy & monetisation.
I have managed cross cultural and multi-geo user experience teams. I have travelled to multiple countries conducting UX research & Ethnographic studies to understand customer touch points & end user journey. Gained customer insights while working locally at Seoul, Korea and Folsom, California. I have collaborated with external design firms, vendors and academia to connect them with industry and leverage their skills.
I have been speaker at many UX conference in India and abroad. Recently showcased projects at IXDA15 conference in San Francisco. I have couple of UX patents and published many articles.
Expert in E-commerce and Consumer website strategy and design. Designed & Delivered ecommerce sites from conception to profitability.
Well familiar with Google analytics, Monetisation, Conversion and call for action, merchandising and recommendation systems, search ranking algorithms, cross selling and up-selling on checkouts.
Worked with Marketing(banners/mailers/brand message) and SEO teams to increase user engagement and funnel user purchase journey to conversion.
Designed complex Enterprise Applications for SAP and Oracle. Wrote UI standards, conducted Usability tests and defined Graphic Art directions.
Hi-Tech Technology (Mobiles, Tablets, Wearables )
Recently working on Wearable (Smart Watch & Glass), Gesture & Touch screen interactions for Windows 8/10 modern Apps
Driving innovation at OS level and app level for Android and iOS. Experimenting on multimodal interactions, speech recognition/Voice Interface Design, Sensor based UX solutions, future mobile UI themes & ecosystems.
Areas of Specialisation
Usability of Software and Products interfaces. Expert in Interaction design, Usability testing, HCI, Cognitive Psychology, Ethnography, Heuristic review, Rapid Prototyping, Human factors & Ergonomics.
Hands on experience on Market Research and Consumer Insights, finding user unmet needs, user journey and touch points, new concept ideations, etc.
User Interaction(UI) Design for Enterprise Applications. Mobile touch screens , Gestures based designs, Speech interface design, Multimodal Interactions, Augmented Reality, Context Aware Interactions.
Expert in Accessibility ( US 508 Accessibility standards)
Well familiar with UI Standards and Patterns for Mobile, Web Applications, using Responsive Web design (RWD), & Agile methodologies,
Conduct UCD & Design Thinking Training and workshops
Expert in Design Management, UX Strategy, Institutionalising UCD Process, Product management, Requirement gathering, User study and research, and Project management.
Showcased wearable and sensor based products at IXDA15 conference at San Francisco – Feb 2015
Attended Computer Human Interaction (CHI) conference at France – Jan 2013
UIE Conference – UX Immersion at Portland, USA – May 2012
IXDA Conference at Dublin, Ireland – Feb 2012
Attended Mobile User Experience conference, London. Nov-2009
Attended International design research conference, IASDR -SEOUL, Oct 2009
Founding member & President of UPA Hyderabad
member of ACM & SIGCHI
member of UPA US
Member HCI India and partner
US & International Patents
Pending Indian patent "Multi-modal inteations" filed date 2020
Granted US Patent on UI Design on “Simplifying Interaction With Multiple Applications“ . Filed date: 2007
Pending International patent on Smart TV filed at http://www.wipo.int/ . Filed date; 7/6/2010
Published Paper & Articles
Task description for usability testing” published paper for HCII2007, China
Opportunity for Industrial Engineers in Human Computer Interaction” (Word ) article in the globaleducator magazine – Sept 2006
Culture & Usability in Enterprise Applications” paper presentation at IIT Guwahati, – May 2006
What is HCI” (PDF -448kb) an article published in Indian magazine, “DeveloperIQ” – April 2006
Standards Based Approach for Software User Interface Design” CHI paper presentation at Easy6 conference, Bangalore. – Jan 2006,
Virtual or Remote Collaboration” , a presentation at UPA, Minneapolis conference.- Aug 2003
Product Design- a Presentation at Design conference, pune India – Feb 2004
Need for Usability / ROI for Usability “ a presentation at CHI chapter, Pune India – Mar 2003
Design process- a workshop at KBP College of Engg, Satara, India. – Sept 1999
Cognitive analysis and chaos theory for Fire rescue. Product design of such system. IIT bombay M.Des final thesis – June1999
Characters in Bond movies. An M.des special subject presentation on Art and motion pictures- Nov 1998
Form design in clay. An M.des special subject presentation. – Mar 1998
Design of spray pond system for max heat transfer. PVPIT final thesis- April 1995
Master’s in Industrial Design from Industrial Design Center, Indian Institute of Technology, Powai, Mumbai India.
Bachelor’s Degree in Mechanical Engineering from PVP Institute of Technology, Sangli India.
External Training and Workshops conducted/attended
Mobile Form design workshop by luke wroblewski – Portland 2012
IASRD2009 , Design Researcher conference , Seoul
Designing for mobile, workshop at Mobile conference , London 2009
Workshops on HCI & UCD conducted by IIT and Humanfactors
VIT Conference on HCI, Pune. Invited Speaker – 2008
UMO Conference at Hyderabad. Invited speaker – 2007
UPA2006 conference in Denver & UPA chapter meet at Minnesota, USA
IHCI 2004, Rashmi Sinha’s “Design for strangers”,
Easy2005, Easy 2006 conferences(Won design contest )