Brief Profile

  • I am a passionate Industrial Designer, UX Strategist & Digital Experience leader with over 20yrs of Industry experience working on defining Customer Experience for Technology Products, Enterprise Applications & E-commerce / Consumer Websites.
  • I have played multiple roles from VP UX to Design consultant & Entrepreneur, primarily reporting to CxOs.

Worked at Top Companies.

  • Worked on Design Management, UX Strategy, Interaction Design, User Research & Usability Testing, predominantly with highly admired multinational companies – Intel USA, LG R&D (Korea), Oracle, Siemens, Info Edge, TechMahindra, etc.
  • Currently working VP of Product Management & UX Design at Spire Technologies, Bangalore.
  • Last worked as as Director – Experience Design at Intuit, Bangalore, Design & Innovation lead for Intel, Bangalore and Intel US. Worked on wearables, touch screen tables, mobile devices, enterprise apps, design strategy, build usability lab, etc.
  • Previously worked as Chief Researcher and UX Designer for LG R&D Labs, Seoul, Korea. Worked on Future Mobile themes and ideations. Conducted user research in London & S.Korea.
  • Worked as Vice President –User Experience with Info Edge ( in setting up UX team, defining Design directions & Product strategy, reporting to CEO. Headed user experience team for all Info Edge business – (jobs), (matrimony), estate), (social), (education), etc. Setup Usability testing and user research department.
  • In the past, worked as Manager UX at Oracle reporting to VP User Experience. Involved in drafting UI standards and patterns. Built Oracle’s first Usability Lab in India.


  • I evangelize DESIGN THINKING and encourage companies to embed it into their DNA.
  • I apply User Centered Design process along with Customer Insights & Market Research to design better products that have competitive advantage. I use Design Thinking to make products more meaningful, exciting & playful.
  • I have setup Customer Experience teams, UCD Processes and UX Strategy at multiple local & international companies. I have helped them to Implement company wide UX adoption through UX training and workshops. I have defined UI Design Standards & Guidelines and UX Governance.
  • I have Setup Usability labs and User research teams to get end user feedback & understand customer pain points. I have worked with Marketing, Sales & Product Management to define product roadmaps, brand strategy & monetisation.
  • I have managed cross cultural and multi-geo user experience teams. I have travelled to multiple countries conducting UX research & Ethnographic studies to understand customer touch points & end user journey. Gained customer insights while working locally at Seoul, Korea and Folsom, California. I have collaborated with external design firms, vendors and academia to connect them with industry and leverage their skills.
  • I have been speaker at many UX conference in India and abroad. Recently showcased projects at IXDA15 conference in San Francisco. I have couple of UX patents and published many articles.

E- Commerce

  • Expert in E-commerce and Consumer website strategy and design. Designed & Delivered ecommerce sites from conception to profitability.
  • Well familiar with Google analytics, Monetisation, Conversion and call for action, merchandising and recommendation systems, search ranking algorithms, cross selling and up-selling on checkouts.
  • Worked with Marketing(banners/mailers/brand message) and SEO teams to increase user engagement and funnel user purchase journey to conversion.
  • Designed complex Enterprise Applications for SAP and Oracle. Wrote UI standards, conducted Usability tests and defined Graphic Art directions.

Hi-Tech Technology (Mobiles, Tablets, Wearables )

  • Recently working on Wearable (Smart Watch & Glass), Gesture & Touch screen interactions for Windows 8/10 modern Apps
  • Driving innovation at OS level and app level for Android and iOS. Experimenting on multimodal interactions, speech recognition/Voice Interface Design, Sensor based UX solutions, future mobile UI themes & ecosystems.

Areas of Specialisation

  • Usability of Software and Products interfaces. Expert in Interaction design, Usability testing, HCI, Cognitive Psychology, Ethnography, Heuristic review, Rapid Prototyping, Human factors & Ergonomics.
  • Hands on experience on Market Research and Consumer Insights, finding user unmet needs, user journey and touch points, new concept ideations, etc.
  • User Interaction(UI) Design for Enterprise Applications. Mobile touch screens , Gestures based designs, Speech interface design, Multimodal Interactions, Augmented Reality, Context Aware Interactions.
  • Expert in Accessibility ( US 508 Accessibility standards)
  • Well familiar with UI Standards and Patterns for Mobile, Web Applications, using Responsive Web design (RWD), & Agile methodologies,
  • Conduct UCD & Design Thinking Training and workshops
  • Expert in Design Management, UX Strategy, Institutionalising UCD Process, Product management, Requirement gathering, User study and research, and Project management.

Recent activities

  • Showcased wearable and sensor based products at IXDA15 conference at San Francisco – Feb 2015
  • Attended Computer Human Interaction (CHI) conference at France – Jan 2013
  • UIE Conference – UX Immersion at Portland, USA – May 2012
  • IXDA Conference at Dublin, Ireland – Feb 2012
  • Attended Mobile User Experience conference, London. Nov-2009
  • Attended International design research conference, IASDR -SEOUL, Oct 2009


  • Founding member & President of UPA Hyderabad
  • member of ACM & SIGCHI
  • member of UPA US
  • Member HCI India and partner

US & International Patents

  • Granted US Patent on UI Design on “Simplifying Interaction With Multiple Applications“ . Filed date: 2007
  • Pending International patent on Smart TV filed at . Filed date; 7/6/2010

Published Paper & Articles

  • Task description for usability testing” published paper for HCII2007, China
  • Opportunity for Industrial Engineers in Human Computer Interaction” (Word ) article in the globaleducator magazine – Sept 2006
  • Culture & Usability in Enterprise Applications” paper presentation at IIT Guwahati, – May 2006
  • What is HCI” (PDF -448kb) an article published in Indian magazine, “DeveloperIQ” – April 2006
  • Standards Based Approach for Software User Interface Design” CHI paper presentation at Easy6 conference, Bangalore. – Jan 2006,
  • Virtual or Remote Collaboration” , a presentation at UPA, Minneapolis conference.- Aug 2003
  • Product Design- a Presentation at Design conference, pune India – Feb 2004
  • Need for Usability / ROI for Usability “ a presentation at CHI chapter, Pune India – Mar 2003
  • Design process- a workshop at KBP College of Engg, Satara, India. – Sept 1999
  • Cognitive analysis and chaos theory for Fire rescue. Product design of such system. IIT bombay M.Des final thesis – June1999
  • Characters in Bond movies. An M.des special subject presentation on Art and motion pictures- Nov 1998
  • Form design in clay. An M.des special subject presentation. – Mar 1998
  • Design of spray pond system for max heat transfer. PVPIT final thesis- April 1995


  • Master’s in Industrial Design from Industrial Design Center, Indian Institute of Technology, Powai, Mumbai India.
  • Bachelor’s Degree in Mechanical Engineering from PVP Institute of Technology, Sangli India.

External Training and Workshops conducted/attended

  • Mobile Form design workshop by luke wroblewski – Portland 2012
  • IASRD2009 , Design Researcher conference , Seoul
  • Designing for mobile, workshop at Mobile conference , London 2009
  • Workshops on HCI & UCD conducted by IIT and Humanfactors
  • VIT Conference on HCI, Pune. Invited Speaker – 2008
  • UMO Conference at Hyderabad. Invited speaker – 2007
  • UPA2006 conference in Denver & UPA chapter meet at Minnesota, USA
  • IHCI 2004, Rashmi Sinha’s “Design for strangers”,
  • Easy2005, Easy 2006 conferences(Won design contest )