some abstracts from web on Mobile Future
1. Mobile advertising will surpass the decidedly outmoded Web1.0 & computer-centric advertising
- and ads will become content, almost entirely. Advertisers will, within 2-5 years, massively convert to mobile,
location-aware, targeted, opt-ed-in, social and user-distributed ‘ads’; from 1% of their their budgets to at least 1/3
of their total advertising budget. Advertising becomes ‘ContVertising’ – and Google’s revenues will be 10x of what
they are today, in 5 years, driven by mobile, and by video.
2. Tablet devices will become the way many of us will ‘read’ magazines, books, newspapers and even ’attend’ live concerts, conferences and events.
The much-speculated Apple iPad will kick this off but every major device maker will copy their new tablet within 18 months. In addition, tablets will kick off the era of mobile augmented reality. This will be a huge boon to the content industries, worldwide – but only if they can drop their mad content protection schemes, and slash the prices in return for a much larger user base.
3. Many makers of simple smart phones – probably starting with Nokia- will make their devices available
for free – but will take a small cut (similar to the current credit-cards) from all transactions that are done More >