Handset Manufacturer’s role in future Mobile UX

Mobile Trends

For last 5ys or so, we have seen a gradual transition of mobile popularity from a simple feature phone to a feature rich smart phone. I think, this transitions is also fueled by growth of social networking websites, collaborative gamings, music downloads, 3G/4G, LTE services, easy GPS access, etc. Whenever i see any mobile Advertisement, they show facebook and messenger chats on the mobile homescreens. The importance of handset hardware and form-factor is diminishing. Its shown as mear rectangular block with a large screen.  The software & content delivery is overtaking it. The TV and newspaper Ads dont show the mobile form factor, but the Apps Icons on the homescreen. The whole focus has shifted.

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Rise of Smart phones & Fall of Feature phones. The trend of designing mobile UI for specific user group is slowly diminishing.

With the news of withdrawal of Microsoft kin mobiles(Project Pink), for whatever rumored reasons, I am wondering if there was really a need for different UI for different user segments. As Kin phones were targeted for Teens with low cost and cloud storage and sync, the same can be achieved with just a change of skins to OS based phones. The OS based phones already offer social applications, cloud syncing, multimedia and games. Here i am talking about phones like iPhone & Android. Windows 7 is still not out in the market.

Traditionally all the hardware companies made many mobile phones , each targeted for ’so-called’ different user groups – college going, business users, multimedia users, gaming users, etc. And accordingly the price and features are added or removed from each phone to create thousands of models. Non of these phones are perfect for anyone. Forget the UI design.  Do you really need so many variety of phones from same company ? or only one phone for all, like iPhone from Apple. Yes, Apple only has one phone. 

I use iPhone for emails, photos, cloud syncing, etc. all the day.  When i go home, my 3yr daughter uses my iPhone very easily to navigate to games and play games. More >

Designers as Entrepreneurs

Whenever I look at a great software product or a product company, I see that they were started by someone with strong engineering background. I can hardly recall if there are any product companies stated by designers. By saying designers, I mean UX designers (Lets keep Industrial designer out for time being). Ya, designers do have stared some UX service companies. What after that ?

Whenever you have a great idea, designers are constrained by their lack of software programming knowledge. They have to depend on software engineers. They cannot own the product code or check-in their idea to apps stores. Whereas software programmers can easily hire designers and still fully control the code ownership. Is it that in a software product, UX is not a core requirement ? UX can be done by anyone with good commonsense and little readings. 

Or is it that the entrepreneurial nature of UX designer is less then a engineer ? Do designers like the cozy jobs and live in their fancy world of creativity & criticism ? Are they afraid to take business challenges which programmers can take? Are designers soft hearted and shy ? I know UX designers cannot be that shy, they do have to sell their ideas like a sales persons. More >

Certificate for qualifying ‘Power of Ideas’ competition by Economic Times of India

The Power of Ideas is an initiative by The Economic Times to encourage anyone and everyone with an idea to realize his entrepreneurial dream. Ideas will be polished and nurtured with personalized guidance from senior mentors before being submitted to the largest group of investors for funding

We participated in this competition with our idea of healthcare portal for India - www.healthyjeevan.com We made business plans and investment proposals. Those were submitted to the Economic Times review panel. We got selected in the first round among 12000 entries.  Unfortunately we couldnt clear the 2nd round of Elevator pitch. I messed up with numbers.  But we will try again for other investors.

Healthyjeevan.com - Your online friend for health issues, product reviews and discussions

We received this appreciation certificate .

View details at Power of Ideas

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