Intel India, Bangalore. India

Workings on Interaction Design, Usability testing & user research for Mobile Applications, complex Enterprise Web applications and Intranet websites for employees. Drafting UI Standards for mobile and RIA apps. Reviewing and conceptualizing interaction designs for iPhone, Android and blackberry. Working of Adobe Flex design & Silverlight designs. 



LG R&D Labs, Seoul, South Korea.

Worked as Chief HCI Researcher at LG’s R&D labs on next generation Mobile User interface. Primary focus on User Research & Benchmarking, Technology Insights, Trend analysis & Competitor analysis. Creating user scenarios using new HCI technologies like Gestures, 3D interfaces, Multi –touch interfaces, Projected interfaces, Augmented Reality, body touch, Haptics, face recognition and motion tracking. 



Info Edge, Noida. India

Worked as Vice President - User Experience & Product Design, spearheading efforts in User Experience, UI design, Creative Arts, defining design standards and strategy for all web portals – Naukri.com, Jeevansathi.com, 99acres.com,  Brijj.com, Shiksha.com and Mobile devices



Oracle India Private Limited, Hyderabad. India  

Worked as Manager User Experience, responsible for managing and setting up UX India team. Managed User experience/ UCD activities for Industry vertical applications like Financials Services, Telecommunications, Higher Education, Pharmaceutical & Oracle Clinical. Conducted usability testing for oracle clinical application at Baltimore, US. Conducted User research activities like contextual enquiry at Clinical labs in Hyderabad.



SIEMENS (formally UGS)

Worked as Project Leader & UX Designer for Enterprise products. Initially worked from GSSL, Pune for Siemens. Later absorbed by Siemens. Worked for CAD 3D Modeling UI design for Unigraphic solutions application. Also worked on Web interface Design & Rich Java Interface design for Teamcenter Engineering (IMAN) – Rich Java client & Teamcenter Enterprise – Web client. Involved in contextual inquiry, user interviews, requirement gathering, User/Task analysis, user profiles, conceptual wire frames creation,  



TechMahindra (British Telecom partner)  

Functioning as Senior User Interaction designer, handling assignments for Telecom and e-Commerce projects. As UI Designer, was mainly involved in the Front End design and integration for Web applications, B2B web sites, Mobile devices & Web Portals. Worked on Location Based Service, a project in collaboration with Nokia for designing interfaces for WAP & Speech.(voice reorganization). Another interesting project was, Peer to peer music search on a Micro browser interfaces for PDAs


Founder & Principle at  LillyChilli – UX Design Consultancy 
Jan 2009 – Aug 2009, Sep 2010 – May 2011
  • Founded UX design consultancy company - www.lillychilli.com .  Setup a working office with 4 designers working fulltime. 
  • Worked as UX design consultant for couple of US and Indian product companies. Worked on Web based applications and ecommerce site. Work involved- Interaction design, Usability studies, Human factors issues, Heuristic evaluation, Graphic design, CMS based software development in Wordpress, Joomla and Drupal
  • Also, launched healthcare portal for India - www.healthyjeevan.com. We build a complete ecosystem of doctors, hospitals and patients, including forums and healthcare product reviews. Extensive research on product ideas, content building, Google analytics and site monitoring.  Our portal was selected in Economic times “Power of Ideas” competition.  But since we didn’t got funding the product is in dormant state.
  • Worked with Canadian companies for iPad, iPhone and Android Application development.
 

PREVIOUS ASSIGNMENTS

BAJAJ AUTO, PUNE 
 
Worked as Industrial Designer & Ergonomist at Styling Studio(R&D). As a Industrial designer created concept sketches and clay-model prototypes. Did class-A surface modeling on Alias WaveFront. Worked on scooter instrument panel design, 3-wheeler front redesign, bike graphics.
 

MAHINDRA & MAHINDRA LTD, NASHIK 

Worked as Computer Aided Design engineer in the R&D Design Dept. Worked on  IDEAS & CATIA Solid modeling,  Surfacing, Drafting , FEM analysis of Body design for Jeep, mini bus and car. Interacted with Design heads, VP R&D, CAD Engineers and Sheet metal craftsman. Managed a team of  14 Sheet metal craftsman to build custom prototypes. 

PIAGGIO SPA, ITALY 

I was contract hired  by Piaggio Scooters (ITALY) for  designing scooter for India. I worked as a industrial design consultant. I sketched different concepts for Scooter and discussed with Engineering. Interesting experience working with Italian designer at Pontedera, Italy.

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