Handset Manufacturer’s role in future Mobile UX

Mobile Trends

For last 5ys or so, we have seen a gradual transition of mobile popularity from a simple feature phone to a feature rich smart phone. I think, this transitions is also fueled by growth of social networking websites, collaborative gamings, music downloads, 3G/4G, LTE services, easy GPS access, etc. Whenever i see any mobile Advertisement, they show facebook and messenger chats on the mobile homescreens. The importance of handset hardware and form-factor is diminishing. Its shown as mear rectangular block with a large screen.  The software & content delivery is overtaking it. The TV and newspaper Ads dont show the mobile form factor, but the Apps Icons on the homescreen. The whole focus has shifted.

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